Building Teams. Aligning Organizations. Driving Transformation.

Executive leader with 25+ years of experience helping organizations navigate growth, complexity, and change through leadership, organizational alignment, customer experience, and capability building.

860.778.6117

bahador.pazoki@gmail.com‍ ‍

www.exodesign.work

www.linkedin.com/in/bpazoki

what i do

Build

Creating teams, capabilities, operating models, and environments where people can do their best work.

Align

Bringing together stakeholders, disciplines, and competing priorities around shared goals.

Career Highlights

Transform

Helping organizations navigate change, modernize ways of working, and unlock new opportunities.

25+

Years Leading Teams & Organizations

700+

Applications Supported Through Enterprise Design System Initiatives

100+

Consumers Engaged Through Support & Enablement Programs

96%

Consumer Satisfaction

40 → 110

Agency Growth During Primacy Expansion

Multiple

Organizations Built, Unified, or Transformed

My Story

Throughout my career, I've often been asked to take on challenges others were reluctant to tackle—teams struggling to align, initiatives that had stalled, organizations navigating change without a clear path forward.

My background spans advertising, consulting, higher education, startups, customer experience, product design, and enterprise technology. While the disciplines have changed, the work has remained remarkably consistent: helping people and organizations realize their potential.

I've built creative organizations, developed UX practices, unified cross-functional teams, established governance models, launched new capabilities, mentored future leaders, and helped organizations navigate transformation.

Design was my entry point. Leadership became my purpose.

FactSet / 2022–2026

Unified a fragmented organization spanning UX, Engineering, Product Management, Accessibility, Research, and Content Strategy.

Governance.
Alignment.
Transformation.

EXO Design / 2017–Present

Helping founders transform ideas into brands, products, and businesses.

Cronin / 2017–2022

Built and scaled UX and digital experience capabilities.

University of Hartford / 2021–2024

Developed future design leaders.

Primacy / 2010-2016

Built the agency's first integrated creative organization.

Helped scale agency growth from approximately 40 to more than 100 employees.

Digitas / 2004-2010

Advanced from Senior Designer to Associate Creative Director while leading digital and brand initiatives.

Leadership Philosophy

People First

Organizations succeed when people are given clarity, trust, and opportunities to grow.

Progress Through Alignment

Most business challenges are ultimately human challenges.

Selected Capabilities

Build What Lasts

The most meaningful work isn't what you create. It's what continues to thrive after you're gone.

Organizational Transformation

Executive Stakeholder Alignment

Team Development & Mentorship

Governance & Operating Models

Customer Experience Strategy

Creative & Design Leadership

Workshop Facilitation

Change Management

Capability Building

Cross-Functional Leadership

Let's Talk

Whether you're building a team, navigating transformation, creating a new capability, or looking for leadership support, I'd welcome the conversation.